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#ispypurple Challenge

Posted on October 16 2017

#ispypurple Challenge

It’s happened to us all before. We learn about something new and suddenly we start to see that thing everywhere. Whether it’s a new word, thing, or idea, our subconscious mind keeps an eye out for it, which means we find it surprisingly often. It’s called the baader-meinhof phenomenon, and we want to put it to good use.


Purple is the official color of domestic violence awareness, and it symbolizes peace, courage, survival and honor.


So, we want to challenge you to spy purple throughout your ordinary, daily life. You may be thinking “uh, i don’t keep company with much purple,” but we assure you that once you start looking, you’ll see it everywhere.


Sadly, it’s much the same with domestic violence. Once you’re made aware of the signs and statistics, you’ll recognize that it really is everywhere. Domestic violence knows no stereotype, and it stretches well beyond physical abuse.

We want to invite you to take a stand with us and help spread awareness in hopes to end domestic violence.

When: Beginning October 24th, 2017


Where: Facebook and Instagram


What: Spy something purple and snap a picture. Use this opportunity to put your creativity to use--we know you’ve got it in you! Post your picture to your social media platform with the following information:


1 in 3 women and 1 in 4 men have been victims of domestic violence in their lifetimes. #ispypurple to take a stand with @threadtalk and end #domesticviolence.


The challenge: Challenge at least three of your friends to participate by tagging them in the #ispypurple challenge to help us spread awareness!


Be sure to follow us on facebook and instagram and subscribe to our newsletter to learn more information about domestic violence and how you can help.

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